You’ve probably heard it from countless lending professionals- Social Media is the next great way to help generate mortgage leads. And they’re right, but with the loan origination process costly enough as it is, how can you curate awesome social media leads without hurting your bottom line? While there may not be a ‘silver bullet’ solution, here are a few ways social media can help you generate mortgage leads for free:
Real Estate Pages and Ads
Who are the most popular realtors in your area? Chances are, they have active Facebook pages, so check in to see who is commenting on their content- they may just be your next customers. Take this opportunity to connect with them.
Hashtags are words preceded by a “#” that are used to denote a topic of interest. When a social media user posts a phrase with a hashtag, it becomes instantly searchable and discoverable to other users. The Instagram hashtag, “#NewHouse” has been mentioned over 2 million times, and thousands of consumers are posting about their new homes daily. Think about hashtags someone might choose when posting about their home search.
Use Facebook Live
Launched in 2016, Facebook Live enables broadcasters to use video to engage audiences in real time. It’s completely free, and generates up to 3X the engagement of traditional Facebook video. If you have a knowledgeable mortgage lending team and a smartphone capable of recording video, you should go live. Not only does Facebook thrust this content to the top of your followers’ news feeds, it also sends a smartphone notification to your followers informing them that you are live.
Your social media posts should position your company as a thought leader, willing to help your consumers- not just sell them. Post material your followers are likely to engage with. Consider starting an informative blog and sharing posts via social media. Helpful content and catchy blog titles can help drive traffic to your site.
If you feel like your social media accounts aren’t helping you generate business, you’re not alone. Don’t worry though- it isn’t too late to start. If you’re new to the social media game, these techniques should help you get the ball rolling. But remember, as with anything, social media requires a time commitment- If you set aside the time to generate leads, you’ll see results.
For a more comprehensive toolkit on how to generate awesome mortgage leads, check out our free eBook here.