Ok, so we’ve all heard the mortgage projections for 2014-2015. Yikes! The Mortgage Bankers Association forecasts overall originations will be down close to 20% this year with refinance originations down over 50% due to slowly rising interest rates.
Now is the time to get creative, get a plan, and forge ahead. Get outside your comfort zone, try a new strategy, and most importantly, be consistent.
How about Social Media? Gone are the days in which social media was merely thought of as an avenue for sharing photos and reconnecting with lost friends and classmates. Social media has transformed into a direct line into the mind of the customer, as consumers freely share their opinions on various products, services and brands with their friends, family and followers