You’ve probably heard it from countless lending professionals- Social Media is the next great way to help generate mortgage leads. And they’re right, but with the loan origination process costly enough as it is, how can you curate awesome social media leads without hurting your bottom line? While there may not be a ‘silver bullet’ solution, here are a few ways social media can help you generate mortgage leads for free:

Ok, so we’ve all heard the mortgage projections for 2014-2015.  Yikes!  The Mortgage Bankers Association forecasts overall originations will be down close to 20% this year with refinance originations down over 50% due to slowly rising interest rates. 

Now is the time to get creative, get a plan, and forge ahead.  Get outside your comfort zone, try a new strategy, and most importantly, be consistent.

 How about Social Media?  Gone are the days in which social media was merely thought of as an avenue for sharing photos and reconnecting with lost friends and classmates. Social media has transformed into a direct line into the mind of the customer, as consumers freely share their opinions on various products, services and brands with their friends, family and followers